增进天下经济苏醒仍须管理互助双赢（To promote the world economy, we must still manage mutual aid and win-win situation）.docVIP

增进天下经济苏醒仍须管理互助双赢（To promote the world economy, we must still manage mutual aid and win-win situation） The second stage is the observation period. With the continuous learning and progress, enterprises are often able to through technical progress and scale by facing the fierce market competition, more and more enterprises begin to build their own brand Kingdom, sub category market, form a combination of brand combat. Key retail customers in this market (shopping) category management understand and gradually combined with different approaches but equally satisfactory results, and can form the brand battle group in the main position, to build their own barriers to competition, against competitive products, the establishment of market dominant position. To reduce customer service costs, thereby creating higher profits. For example, the electronic process in the financial sector has greatly reduced the cost of services. At this time, enterprises have achieved high profits, but at the same time, the level of customer service has not been really improved. But at this stage with customers for business understanding and familiarity with the product, began to have more requirements for the service, due to changes in business marketing experience is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumer