Starbucks Corporate Culture 星巴克的企业文化.docxVIP

StarbucksHistoryStarbucks is an international coffee and coffeehouse chain. It began as a small company who provided coffee to fine restaurants and espresso bars.Starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. Trained Starbucks’staffare called Coffee Masters, while staff in training are known as baristas. Starbucks was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.It has since, over the last twenty-one years, become the largest retail coffee company in the world. Nowadays, It is the world’s best-known brand of coffee shop ，it has seen its company grow from having a mere 17 stores in 1987 to having currently 5,688 locations globally and has almost 20,000 stores in around 50 countries, employing close to 150,000 people.This is the Starbucks and I believe you will love it。We also believe that you have to join, our company will have better development。星巴克是一个国际性的咖啡和咖啡馆连锁品牌。在一开始它只是一个为上层餐厅和酒吧提供咖啡的小公司。星巴克因它的咖啡茶点，舒适整洁咖啡馆和自由贸易的咖啡售卖形式而闻名。训练有素的星巴克的员工被称为“咖啡大师”，同时他们也作为咖啡师的培训人员。星巴克由英语教师杰里·鲍德温，历史教师ZEV Siegl，和作家戈登·鲍克在1971年成立于华盛顿州西雅图。从20世纪90年代开始，星巴克就坚持在每个工作日开一家新店，这个进度也一直持续到了21世纪初。一直这样坚持走来，在过去的21年后，星巴克成为世界最大的零售咖啡公司。现在，它已是世界上最著名的品牌咖啡店，公司规模从1987年成长初期仅仅有17家商店的情况，发展到如今在世界5688个地点都有了自己的店铺。到目前为止，在全球50多个国家，有近20000家星巴克，所雇员工超过150000人。 这就是星巴克，我相信你会爱上它。我们也相信有利的加入，我们的公司会发展的更好。LogoStarbucks is the largest coffee house retailer in the world today, with over 20,000 stores in over 50 countries at almost every corner, millions of people see the famous Starbucks logo every day. Known mostly for our coffee, the Starbucks logo shows a green band with two stars and a crowned Siren in the center of it.The logoconceived in 1971, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology, was an alluring and i