新航标职业英语综合英语预备级学生用书Unit6.docxVIP

Unit 6 Marketing and Giving PresentationsBackground 1.Marketing Marketing StrategiesMarketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing strategies may differ depending on the unique situation of the individual business. Generally, marketing strategies include direct marketing(直接营销), relationship marketing(关系营销), advertising, positioning(定位), guerrilla marketing(游击营销), and viral marketing(病毒性营销). 2. Product Presentation (产品推介会)In the business world, you often need to make a presentation to popularize your products. When you sell, you analyze your customer’s needs and buying motives. Then you use that information to begin framing your product presentation. How to create an effective product presentation?Show and tell.Decide what product or products you want to show your customer. And then think about what to say and how to say it. Make the presentation come alive.There are four factors in creating an engaging product presentation: displaying and handling the product, demonstration the product, using sales aids, involving the customer.Suggested teaching planItemsObjectivesSuggested TimeGetting ReadyTo learn how to describe products and services10 min.Text ATo get a general idea about the importance of stories in giving presentationsTo master the important expressions and structures in the text and be able to apply them in practice80 min.Language FocusTo have a good command of the core vocabulary and structures in Text ATo learn to use imperatives45 min.Text BTo have an overview of tips for effective presentations45 min.Vocational FocusTo learn the basic steps of giving presentations for new products90 min. Skill Focus—Listening and SpeakingTo learn the differences between some similar sounds in EnglishTo practice your speaking skills 45 min.Skill Focus—Practical WritingTo consolidate the use of imperatives40 min. Practical LearningTo have a general idea of