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Group Exercise 小组研习 How might your library incorporate Web 2.0 components into 2 of its existing services? What new services might you introduce utilizing this technology? How would you go about introducing these? Do you have staff with the available skills? 贵馆如何能将Web2.0的元素加进二项现有的服务? 你可推介甚么可运用这种技术的新服务? 你怎样推出这些服务? 你的员工有这种技巧吗? * * * * * * * * * * * Topic 2 第二讲:Web 2.0 and Beyond Web 2.0 及其他 Marshall Breeding Director for Innovative Technologies and Research Vanderbilt University /breeding Redefining Libraries: Web 2.0 and other Challenges May 2007 Xiamen, China Web 2.0 and Beyond How to incorporate computer based resources and new technology in library services. 如何整合以计算机为基础的资源及图书馆服务中的新技术。 This section will include a discussion of how libraries can take advantage of some of the Web 2.0 technologies such as blogs, wikis and other social software to enhance the services they deliver to their user. 本部份所讨论的包括图书馆如何利用 web 2.0 技术，如网志，维基百科及其它软件来提高图书馆的服务。 Evolution and advancement 进化与进步 Technology 科技 Society 社会 Generational shifts 世代轮替 Boomer gen X Millennials 原子弹新生代 X 新生代 千禧新生代 Heightened User Expectations 提高读者的期望 Library users come with expectations set by their experiences of the Web 由于图书馆读者拥有网络经验而对图书馆的服务抱有期望 Conventions for navigating and exploring Web-based resources well established 以常用的手法来检索网络上的信息已十分完备 Dealing with large and complex bodies of information nothing new to incoming library users. 新的图书馆读者对应付既复杂及庞大的信息一点也不觉新奇 Sophisticated Web skills 复杂的网络技术 Low tolerance for clunky and ineffective Web sites 没法容忍低效率的网站 Confident in their ability – reluctant to ask for help20 相信个人的能力 – 拒绝求助 Problems with the Status Quo 当前的难题 A look and feel that may not meet the expectations of the current generation of Web-savvy users. 只是看看并不能满足这机智的网络一代 The conventional library environment requires users to interact with many different interfaces, and search many different resources. 传统的图书馆环境要求读者面对不同的接口及不同的信息 Overly complex 过份复杂 Not always intuitive 并不是经常可以凭直觉得知 Users have to g