435 保险专业基础考试大纲（435 insurance basic examination outline）.doc

435 保险专业基础考试大纲（435 insurance basic examination outline） Masters degree in insurance, professional degree graduate, basic course of specialty, examination outline Professional basic course is the insurance subject entrance examination professional degree graduate, professional basic course exam outline according to the study of insurance master training objectives and understand the candidates for economics, finance and insurance and the mastery of the knowledge system. Master of insurance, professional degree graduate, professional basic course examination subjects, by economics, finance and insurance principles. Among them, economics accounted for 40%, accounting for 20% of the financial basis, accounting for 40% of the principles of insurance. Masters degree in insurance, professional graduate students, professional basic course by the admissions institutions in accordance with the syllabus outlined in the examination scope of their own proposition, the examination score of 150 points. First, the examination scope of Economics (accounting for 40% of total score) (1) demand, supply and market equilibrium 1, demand and demand functions, demand laws, changes in demand and changes in demand; 2, supply and supply function, supply quantity change and supply change; 3. Definitions of elasticity, point elasticity, arc elasticity, geometric representation of elasticity; 4, demand price elasticity, demand income elasticity and cross elasticity of demand; 5, the formation and adjustment of market equilibrium and the role of market mechanism; 6, demand price elasticity and income. (two) consumer behavior theory 1, the meaning of utility, cardinal utility theory and ordinal utility theory, the basic assumption of utility; 2, total utility and marginal utility, diminishing marginal utility; 3, no difference curve, budget line and consumer equilibrium; 4, substitution effect and income effect. (three) production theory 1, the production function, short and long term, the law of