中小企业市场的营销策略研究.pdfVIP

中小企业市场营销策略研究 I 摘要中小企业在推动国民经济发展保持市场繁荣增加财政 收入促进劳动就业和维护社会稳定等方面发挥着非常重要 的作用是国民经济不可少的重要组成部分。一方面由于中小 企业经济效益差技术力量不足水平较低难以和大企业进行 正面的直接竞争和抗衡另一方面中小企业在激烈的市场竞 争中也有优势的一面即较强的灵活性和适应性进入或退出 市场动作迅速因此中小企业在市场竞争中想要立足市场发 挥优势必须要根据自身特点采取一套行之有效的经营对策 和竞争策略扬长避短中小企业的营销策略制定对于中小企 业的发展至关重要中略战略目标 Smallandmedium-sizedenterprisemarketingstategyresearch AtractSmall and medium-sizedenterpriseinpromotingtheevelopmentofnation aleconomymaintainthemarketprosperityincreasefinance income,stimulative labor obtain employment and maintain social stability plays an very important role in the national economy,it is the indispensableimportant component. On one hand, because the small anmedium-sized enterprises II economic benefit is poor, lack of technologylow level of difficultand large enterprise to conduct positive direct competition and to counter On the other hand ,small and medium enterprises in the fierce competition in the market also has its advantages sideestrong flexibility and adaptability, to enter or exit the market moves quicklyTherefore smalland medium-sized enterprises in market competition to be based on the market produce an advantagemust according to the characteristic of oneself adopt a set of effective management strategy and competitive strategy foster strategy for small and medium-sized enterprise developmentThis paper from the marketingstrategyof the definitionhas analyzedthesmall and medium sized enterprise`s marketing strategyfoster and development trend of small and medium-sized enterprise marketing strategy model,and gives the small and medium -sized enterprise marketing strategy specific choice Key words: small and medium -sized enterprisemarketing III strategy strategic target 绪论1.1 研究背景在市场运行的大 框架格局下中小企业的