体育娱乐节目对大众体育影响地研究——以山东综艺台《快乐向前冲》为例.docxVIP

山东体育学院硕士学位论文体育娱乐节目对大众体育影响研究——以山东综艺台《快乐向前冲》为例必然选择。5.《快乐向前冲》节目在收视率得到保证的基础上获得了良好的经济效益，同时，这一节目在为山东各地体育节目提供借鉴，为推广传播新型全民健身理念方面都作出了贡献，实现双丰收。关键词：电视体育娱乐节目影响大众体育《快乐向前冲》II山东体育学院硕士学位论文体育娱乐节目对大众体育影响研究——以山东综艺台《快乐向前冲》为例ABSTRACTIn recent years, social reform, opening up and economic market driven, sports andtelevision media combined and continuous development and innovation. Television isan important part of people’s daily life, it can quickly disseminate information and vividimages, and can have direct influence on public life. Sports programs have been favoredby the audience welcome and loved, with the victory of Beijing Olympic Games ended,but also to our country TV my way up to sports development to a peak. And the fusionof TV sports and entertainment, but also broke through the traditional sports televisionslimitations, set the fashion sports television civilians experience, but also marks thesports entertainment shows on television, a new form of television. Shandong varietychannel in 2009 launched the happy forward, through sophisticated programming andplanning, the integration of sports and intense, and the participation of entertainmentand fun, to promote the national fitness program for localization, make the program hasa wide range of public participation and public entertainment, going to the whole peopleto participate in sports enthusiasm to the climax.This study using the literature material law, expert interview method,questionnaire survey method, mathematical statistics and other methods, combiningwith communication theory in-depth research and development trend of TV sportsentertainment, the causes and effects of the rise, and the happy forward program toresearch and analyze typical cases, through access to you related producer and thecontestants and Jinan public investigation, and to explore the development prospect ofthis kind of program it to the positive impact brought by the masses, to actively carryout the national fitness activities and social progress in ou