浅谈营销英语 unit 3.pptVIP

* * * * * * * * * * * * * * * * * * Section III Situational Dialogues Paul: Absolutely. That is the sample (样本) of a research. If you want to know the image (印象) of one brand in the market, you may choose some people who are using the products. Du: Should we set a budget (预算) for the research? Paul: That is a good question. It is very difficult to conduct marketing research without financial support. Du: Should we write a report for the research? Paul: Normally a report is the result (成果) of marketing research. Hopefully it will be a solution (解决之道) to the specific problems you have identified (确定). Du: Thank you very much, Paul. Paul: My pleasure. Section III Situational Dialogues Marketing Research on Computers Tom is doing a mall intercept interview with a teenager in front of a portable computer stand. Tom: Excuse me, are you looking for a computer? Teenager: Yes. Tom: I am from a marketing research company. May I ask you some questions? Teenager: OK. Tom: Thank you. First, do you have a computer? Teenager: No. That’s why I am here. Dialogue 2 Section III Situational Dialogues Tom: What kind of computer do you want to buy—a PC or a portable? Teenager: I am looking for a portable. Tom: What brands of computer do you know? Teenager: IBM, DELL, SONY, HEDY, TCL, Haier, Acer. Tom: Which brand do you prefer? Teenager: It is hard to say. It depends on its function, appearance, and price, of course. Tom: Will you get some advice from your friends? Teenager: I haven’t bought a computer before. My friend’s advice might be very helpful. Section III Situational Dialogues Tom: How much are you ready to spend? Teenager: About 6,000 RMB. But a portable computer costs more. Excuse me. I would like to look around now. Tom: Thank you for your patience. Here is a coupon (优惠券) for buying IBM computers. Teenager: Oh, very nice! Thank you. Bye! Answer the following questions according to the dialogues. Exercise 5 Section III Situational Dialogues No. A company carries out