外国封面设计师演讲.pptVIP

Dialogue is fueling the “conversation economy” and affinity keeps people coming back People will talk about a unique blog experience. And come back for more. …because good experiences make people happy. Credit: Adrian Lai sound familiar? Let’s talk. 哇哈123 And twittering too + 哇哈123 let’s start here. you are unique. is your blog? A unique blog is more likely to succeed… Reason # 5 (why readers unsubscribe) Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) ~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog Success = narrowing the gap A great blog experience combines excellent content with conversation + stimulation. At the end of the day, it should connect curator with community. you blogs + brands What kind of brand would you want to be? How about these… do you have blog brand? Are you blogging or representing your personal + + brand? how to design a better blog experience. The 4C’s of blogging Community Invest Your community will only be as good as the amount of effort you put into cultivating one. Get involved. Listen It’s not about responding to every single comment—but it is about listening and facilitating. Cultivate Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks. Example: including your community Consistency Find Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—speak up. Write Talk about the things you care about. Be true to yourself. Experiment The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently. Example: sometimes industry, sometimes life sometimes… and other times… Whatever the topic—the voice should be consistent Clarity See You need to “see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything.