文化对服务质量及顾客感知价值关系的影响_基于Meta分析.pdfVIP

山/ 西/ 财/ 经/ 大/ 学/ 学/ 报 2008 10 Journal of ShanX F nance and Econom cs Un vers ty Oct . , 2008 30 10 Vol. 30 No. 10 文化对服务质量与顾客感知价值关系的影响 ) ) ) 基于Meta 分析 1 1, 2 1 曹花蕊, 范秀成 , 王 莹 ( 1. 南开大学 商学院, 天津300071; 2. 复旦大学 管理学院, 上海200433) [ ] 在国内管理学领域首次采用Meta 分析方法, 探讨了 务质量和顾客感知价值关系的普遍性以及民族文化对两 者关系影响的一般规律, 结果显示, 两者关系具有普遍性, 在权力距离高集体主义男性化和非欧洲文化中两者的关系增强 [ ] 务质量; 顾客感知价值; Meta 分析; 民族文化 [ ] F713 . 35 [ ] A [ ] 1007- 9556( 2008) 10- 0069- 07 Effects of Culture on the Relationship between Service Quality and Customer Perceived Value ) ) ) Based on Meta Analys s CAO Hua- ru 1, FAN X u- cheng1, 2, WANG Y ng1 ( 1. School of Bus ness, Nanka Un vers ty, T anj n 300071; 2. School of Management , Fudan Un vers ty, Shangha 200433, Ch na) Abstract: Based on the Meta analys s of the relat onsh p betw een serv ce qual ty and customer perce ved value, th s paper proves that there s heterogeneous n the pos t ve relat ve degree of serv ce qual ty and customer perce ved value. On the support of cons derable l terature, the authors po nt out the poss ble potent al med ators that may nfluence the r relat onsh p, and then ra se relat ve hypothes s . By us ng Meta analys s procedure, the authors prove the above assumpt ons and draw a conclus on: the relat onsh p betw een serv ce qual ty and customer per- ce ved value s stronger n the h gh pow er - d stance, collect v sm and mascul n ty culture than n the low power - d stance, nd v dual sm, f em n n ty and Europe culture.