创业策划书零食小铺创业计划书.docVIP

零嘴屋创业策划书 ——“乐猴” 姓 名：孙 楠 班 级：工商管理Z1112 学 号：11200410238 作 业：创业策划书 目 录 策划书概要提示 一、商业想法 ······································ 3 二、项目概述 ······································ 3 三、团队部门协作与执行 ···························· 4 四、校园营销环境分析 ······························ 4 宏观环境分析 微观环境分析 五、产品分析······································· 5 （一）产品策略 分销、进货渠道策略 定价策略 促销策略 六、财务分析 ······································ 7 七、风险分析及避免方案 ···························· 7 八、项目评估 ······································ 8 结束语