20100308论入世后汽车工业战略群组分析其战略选择.docVIP

【摘要】汽车工业是我国的重要产业，近几年来得到了较快的发展，但因该产业长期以来受到高度的保护，汽车市场的发展一直处于竞争不充分的状态。加入（WTO）以后，汽车工业将面临怎样的机遇和挑战，汽车工业企业(特指整车企业,下同)又将采取什么战略予以应对？本文将运用迈克尔?波特的钻石体系分析理论及竞争战略与竞争优势理论对汽车工业前景进行分析，并运用战略群组理论结合行业环境来深入探讨汽车工业企业可以采取的各种战略。【关键词】入世 汽车工业 战略群组 战略选择1【Title】Strategy Choices of Automobile Industry of China When it Gets Into WTO【Abstract】Automobile industry is our important industry, which has been made rapidly progress. Since automobile industry has been highly protected for a long time, the market of the industry has been in an incompletely competition. When China gets into WTO, automobile industry confronts challe