中联重科企业文化建设分析研究.pdfVIP

ABSTRACT Corporate culture plays an active role on the internal cohesion and external competitiveness of corporate, which more and more attention by society and corporate. On the 21st century, corporate culture will become the core competitiveness of enterprises, which is the most important elements of management. To establish a feature corporate culture has an important practical significance to improve the level of management. ZOOMLION’s culture develops by its creations and grows, it reflects the hardworking of its people, and the fighting spirit, and never-ending questing for the cause, it is a concept of harmony .It is a new way to connect the Chinese nation tradition cultural with modern ’s management, it is a useful path to the world development. This article’s objective is ZOOMLION’s corporate culture .On the basis of introducing it, the write analysis the advantages and disadvantages of ZOOMLION’s corporate culture, and propose some strategies to improving the corporate culture of ZOOMLION from the material level, system level and the spirit level. Finally, conclusion successful experiences to build culture, there are five points: to building enterprise culture must be combine national characteristics with the spirit of the times; to building enterprise culture must be on the object of the development to people; to building enterprise culture must be developed in II 万方数据 the practice; to building enterprise culture need