when atoms meet bits social media, the mobile web and augmented revolution当原子遇到位社交媒体,移动网络和增强革命.pdfVIP
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when atoms meet bits social media, the mobile web and augmented revolution当原子遇到位社交媒体,移动网络和增强革命
Future Internet 2012, 4, 83-91; doi:10.3390/fi4010083
OPEN ACCESS
future internet
ISSN 1999-5903
/journal/futureinternet
Essay
When Atoms Meet Bits: Social Media, the Mobile Web and
Augmented Revolution
Nathan Jurgenson
University of Maryland, 2112 Art-Sociology Building, College Park, MD 20742, USA;
E-Mail: nathanjurgenson@; Tel.: +1-301-405-6392
Received: 29 November 2011; in revised form: 12 January 2012 / Accepted: 18 January 2012 /
Published: 23 January 2012
Abstract: The rise of mobile phones and social media may come to be historically coupled
with a growing atmosphere of dissent that is enveloping much of the globe. The Arab
Spring, UK Riots, Occupy and many other protests and so-called “flash-mobs” are all
massive gatherings of digitally-connected individuals in physical space; and they have
recently become the new normal. The primary role of technology in producing this
atmosphere has, in part, been to effectively link the on and the offline. The trend to view
these as separate spaces, what I call “digital dualism”, is faulty. Instead, I argue that the
digital and physical enmesh to form an “augmented reality”. Linking the power of the
digital–creating and disseminating networked information–with the power of the physical–
occupying geographic space with flesh-and-blood bodies–is an important part of why we
have this current flammable atmosphere of augmented revolution.
Keywords: augmented reality; collective action; mobile phones; occupy;
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