讲给管理者的25管理个故事之从经验中学习（Tell the manager 25 of the story, learn from experience）.docVIP

讲给管理者的25管理个故事之从经验中学习（Tell the manager 25 of the story, learn from experience） Including market segmentation, target market selection (segmentation) (targeting), (positioning), (needs), desire (wants) (demand), market demand, supply of goods (offerings), (brands), brand value and satisfaction (value and satisfaction), the exchange (exchange), Trading (transaction) the relationship between, and network (relationships and networks), marketing channel (Marketing Channel), supply chain (supply chain) and competition (competition) (Marketing Environment), the marketing environment and marketing planning scheme (Marketing / programs). These terms form the lexicon of marketing careers. The main process of marketing The main process of marketing is: (1) identification of opportunities (opportunity, identification); (2) new product development (new, product, development); (3) attracting customers (customer, attraction); (4) retain customers and cultivate loyalty (customer retention and loyalty building); (5) Order Execution (order, fulfillment). These processes can be handled well, and marketing is usually successful. If there is a problem in any link, the enterprise will face a crisis of survival. The ultimate mission of marketing: the pursuit of profit maximization Marketing has become such a familiar word, or any small scale enterprise will have such a department or a special team. But what exactly is marketing? What is the meaning of marketing for an enterprise? What do we think about the position of marketing in the whole enterprise development strategy? In a thread posted on the Internet about Chinas ten worst professional, marketing is on the list. Graduates are hard to find, and work is clearly their biggest reason. Marketing, a very popular enterprises, almost all the boss as the core of the business sector; on the other hand, in the field of professional talents who have lost their own so-called can not find the location of the edge of formal and informal social org