高档车不会有恶性价格战（Theres no such thing as a vicious price war）.docVIP

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高档车不会有恶性价格战（Theres no such thing as a vicious price war）.doc

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高档车不会有恶性价格战（Theres no such thing as a vicious price war）

高档车不会有恶性价格战（Theres no such thing as a vicious price war） FAW Volkswagen Audi at the end of the National Day holiday, suddenly announced a major price cuts across the board, the highest drop to 65 thousand yuan. This is the first time in the past 5 years that the domestic Audi has been listed, and it is also the first large-scale reduction in the domestic luxury car market. The price for Audi, the industry have different views, some people think that Audi is in order to suppress the Benz E level to be listed, some people think that this shows that Audi has changed the market strategy, market share and prefer to give up part of the profits, some people imagine luxury cars will also be playing the price war, consumers will get greater benefits. With these questions, this reporter recently interviewed the general manager of FAW Volkswagen Sales Co., Ltd Li Wu. Audi prices are not aimed at Teana Southern Metropolis Daily: the price of Audi officially announced the election in National Day, with the industry practice is on the contrary, all car manufacturers promotional measures are usually in the national day, to stimulate the national car city. Is this approach related to the introduction of Teana, because Teana announced its price in September 28th, and also announced that its opponent is Audi? Li Wu: the timing of Audis promotion has nothing to do with the launch of other models. Large scale reduction is time to prepare, eleven before the price is not reduced because we want to prepare more fully, which has nothing to do with the outside world. In addition to the price of luxury luxury cars, performance parameters, there is a multi-year brand culture precipitation, Audi belongs to this category, and it is only a few years after the advent of the new car is no comparable. As a new product, the number of Teana in the high-end products is very small, perhaps in order to establish brand image, It has some cross price with our Audi, this is not surprising. Speaking of Audi