高档啤酒运作的三个关键（Three keys to the operation of top grade beer）.docVIP

下载本文档

4
0
约 9页
2017-09-13 发布于河南
举报
版权申诉

高档啤酒运作的三个关键（Three keys to the operation of top grade beer）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

高档啤酒运作的三个关键（Three keys to the operation of top grade beer）

高档啤酒运作的三个关键（Three keys to the operation of top grade beer） At present, more and more competition in Chinas beer, the lower the price of the sale, the production and sale of luxury beer (retail price of more than 6 yuan) has become a lot of beer manufacturers life-saving straw. Especially the local beer brand, the retail price of the product generally span from 1.5 yuan -10 yuan, these manufacturers expect to increase corporate profits through incremental premium beer, enterprise idea after all low-grade wine no ground for blame, price and promotion has pushed the company until no profit or even loss of the abyss, it seems that only high-end beer and some profit. No one knows, once the enterprise began to run high-grade beer, only to find a lot of problems, high-end beer is far from perfect as imagined. First, the high-end beer met three mountains By popular analogy, the current status of luxury beer is one red, two white and three black.. Red Cidaoxianhong fierce competition in the market. At present the enterprise you high-grade wine I also a high-grade wine, a market retail price of more than 6 yuan in 6, at least 7 brands, not abroad Budweiser, HeineKen, is the home of Qingdao Yanjing snow, these brands which few 6 yuan of products, market competition and regional brand the party is particularly tragic. The terminal and the consumer is so much, the capacity is so big, in order to compete for the limited market competition from the brand to the bombing emerge in an endless stream, terminal block, terminal promotion franchise, follow up, in order to compete for the terminal and consumers regardless of other enterprises strokes are bleeding, red knife. Two white enterprise profit margins. Had hoped that a bit of high-end wine, increase corporate profits, I did not expect profit is good, did not see the cost is doubled. Terminal buy shop charge, promotion and business personnel salary, terminal waiter open bottle fee...... These costs squeezed the profits of the ente