麦当劳200万的「图谋」（McDonalds 2 million plot）.docVIP

麦当劳200万的「图谋」（McDonalds 2 million plot） As long as 2 million yuan to join McDonalds? Careful investors have discovered that a franchise channel has recently appeared in the upper right-hand corner of the McDonalds home page. That means McDonalds is going to restart its franchise in china. Since the start Chinese McDonalds in the franchise, franchise fees with rivals in Kentucky between great increasingly intense. And this time 2 million yuan, it will join the threshold dropped to prehistoric minimum. McDonalds has been cautious about Chinas franchise market. Data show that 75% of its 3.2 restaurants around the world have adopted a franchise model, they have created nearly 70% of profits for McDonalds. But in China, only 6 of the 1100 restaurants are franchised stores, and the proportion is less than 1%. McDonalds China has developed for nearly 20 years, an indisputable fact is that its grab site momentum is far inferior to rival kfc. KFC now has more than 2900 Chinese stores, nearly 3 times the number of McDonalds Chinese stores. Similar fast-food restaurants, Dicoss national stores have also exceeded 1000. According to a recent study by AlixPartners, a consultancy, the number of Chinese catering companies is as high as 510. The face of the huge market pressure, McDonalds may be a bit impatient: one side is the rival of phagocytosis and attack, one side is too conservative in his pace of expansion, so the contradiction between, McDonalds franchise the old key can open Chinese market? The first plan intended to expand According to McDonalds media responsible person, apply for joining must have not less than 2 million yuan of investment funds, this is only the minimum threshold. The situation in each store is different, and ultimately the fees paid by the franchisees are different, too. Franchise channel data show that 2 million yuan of funds is the lowest cost of franchisees to invest in a mature restaurant to invest in the restaurant, transfer of funds include rent,