《坏营销好营销》中国制造的阵痛（Bad marketing, good marketing made pains in China）.doc

《坏营销好营销》中国制造的阵痛（Bad marketing, good marketing made pains in China） Series of special topics: bad marketing, good marketing Pains made in China When the Nordic brand swept around the world, once a cost-effective products in the world to create panic, the Chinese made proud of the Pearl River Delta economic circle is experiencing market pains. Those who have been regarded as the manufacturing industry is becoming the industry city blessed confession of pain, a family enterprise tearful farewell. In 2007, a large number of manufacturing enterprises closed down and evacuated in the Pearl River Delta. Only more than 1000 shoe factories were closed, while the total number of shoes factories in Guangdong was about five thousand or six thousand. The reason for the change in the Pearl River Delta may be seen from the following typical story about Chinese made: A sounding globe used as a toy or as a learning aid on the American market is priced at $88. The designers and distributors of globes are all American companies and manufacturers are Chinese enterprises. Design of the globe, the United States will be under orders to a Hongkong trading company, each price $40; Hongkong trading company will transfer orders to China a foreign trade company, each price $20; the foreign trade company to Guangdong and Jiangsu two factory orders, including the price of $15 per piece; artificial and raw materials, the factory production cost is $12; the company got a globe, sold to the mall to $72 each. Roughly, the gross profit of Chinese enterprises was 3 US dollars, and the gross profit of Chinas foreign trade company was 5 US dollars, and the gross profit of Hongkong trading company was 20 US dollars, US $32 per unit gross profit, $16 gross of the gross profit of the US company. Chinese manufacturers and foreign trade companies received only $8, less than 10% of retail sales, while 90% of profits were taken by overseas traders. We should not complain that we are exploited by international