商务谈判中的礼貌原则.doc

毕 业 论 文 学生姓名： 学 号 学　　院： 专 业： 英 语 论文题目： 商务谈判中的礼貌原则 The Principle of Politeness in International Business Negotiation 指导教师： 评阅教师： 2011年05月 21日 The Principle of Politeness in International Business Negotiation By LIU Bin A thesis submitted to The College of Arts, Information and Administration of Hunan University of TCM In partial fulfillment of the requirement For the degree of Bachelor of Arts  中文摘要 在进行国际贸易过程中双方存在着合作与竞争的关系。双方在保持良好的合作关系下都在为自己获得最大利益，所以双方在贸易往来中要遵循一定的礼貌原则就显得尤为重要。在此依据Brown和Levinson的面子论, 特别是积极礼貌策略、消极礼貌策略以及非公开威胁面子的礼貌策略, 从语用学的角度来分析商务谈判中的礼貌原则；解决因礼貌问题而引起的争端，促进国际贸易的健康发展。 关键词：国际贸易，国际商务谈判，礼貌原则，礼貌 Abstract This paper focuses on a study of politeness in international business negotiation. There are is the relationship of cooperation and competition in the both sides of the international trade process. Which help obtain the maximum benefit for themselves under the good cooperation， It is very importance for both sides to follow certain politeness principle in the trade. It use Brown and the Levinson face theory, especially the positive politeness strategy, the negative politeness strategy as well as the non-public threat face's politeness strategy, and pragmatics to analyses The Principle of Politeness in International Business Negotiation. Solving conflict which causes by politeness, and promoting the international trade’s healthy development. Key words: International business ，International business Negotiation， Politeness principle Politeness Contents 中文摘要 i Abstract ii Chapter 1 Introduction 1 Chapter 2 Literary Review 2 2.1 The basis of topic selected 2 2.2 Research advances 2 2.3 Purpose and Significance: 4 Chapter 3 The Language Features of Business Negotiation 5 3.1 The Purpose of Business Negotiation is Gain Economic Benefits 6 3.2 The Nucleus of Business Negotiation is the Value Negotiat