河南科技大学2012市场的营销营销英语复习指导.pdfVIP

个人整理，仅供参考 2012 营销英语考试复习资料 一、单词 Chapter 6 1. Thus ，marketing by nonprofit organizations should be treated as a serious undertaking （任务，事业）with important consequences. 因此，非营利组织的营销应被当作一项严肃的、有重要意义的工作。 2. Therefore ，it may be helpful to think of every product as a mix of goods and services located on a continuum （连续统一体）ranging from mostly goods to mostly services. 因此，将每个产品都看作产品和服务的组合，并处于以产品为主和以服务 为主之间的一个连续统一体上，这会更容易理解一些。 3. Insurance ，banking ，and other financial services ：Personal and business insurance ，credit and loan service ，and investment counseling （劝告，忠告）. 保险、银行和其他金融服务：个人和企业保险、信贷服务和投资评估。 4. You may note some overlap （交叠，重复）in the preceding two lists. 你可能会注意到两列中有重复。 5. The magnitude （大小，数量）of foreign investments is a direct reflection of the strength of a country´s economy in comparison to the rest of the world. 对外投资的数量直接反映了与世界其他国家相比某国的经济力量。 6. The telephone industry ，until 1984 monopolized （垄断，独占）“Ma Bell” （AT ＆T ），has become known for the intensity of its competition. 直到 1984 年一直被 美国电话电报公司（AT＆T ）所垄断的电话产业已经以 竞争激烈著称。 7. AT ＆T´s “True Rewards”program gives customers who make at least $25 per month in calls a point per dollar redeemable （可弥补的，可回收的）for AT ＆ T minutes ，cash ，or free-flier miles. AT＆T 的“真心回报”计划对于每月电话费在 25 美元以上的顾客给予一个 百分点的折扣，顾客可以将其折换为 AT ＆T 的免费电话服务、现金或免费 航空公里数。 个人整理，仅供参考 8. With vision of building a global entertainment company ，he embarked （着手， 从事 ）on a series of acquisitions and ventures that would transform Disney into the entertainment powerhouse it is today. 在建立一个全球性娱乐公司的构想下，他着手进行了一些列企业兼并和合 资，这都将迪斯尼转变为现在的”娱乐发电站”。 9. The link between professional sports and filmmaking points to the synergy （协 同，配合，协同优势） that Disney strives to achieve in its operations as a