红绿王老吉的利益管理之争（Dispute over the management of the interests of red green Wong Lo Kat）.doc

红绿王老吉的利益管理之争（Dispute over the management of the interests of red green Wong Lo Kat） I have always been concerned about Wang Laojis trademark problem, and in September 2010 I wrote, who will Wang Laoji spend? The article, later published in the sales and marketing channels. In 2010 10 edition magazine, entitled Wang Laoji will be the second Jianlibao? Unfortunately, what I said was that Wang Laojis trademark use was really renewed recently. Following Pepsi Cola and Coca-Cola, Li Jiacheng will be involved in the dispute over Wong Lo kat. In March 27th, new finance recorded Huai pure chrysanthemum telephone interview with me, and in March 28th, new finance published a signed article red green Wong Lo Kat interest debate. Gphls 8 enterprises with annual sales of only 3 billion 880 million to about 10000000000 of the sales control and play Wang Laoji is very difficult. Sales of pharmaceutical companies are totally different from drinks, pharmaceutical companies rely on a large number of relationship marketing, there are large tracts of gray zone; while beverages are channel driven sales, the two are completely different. The fact that gphl has no capability to have very high brand value of herbal tea and herbal tea Pan Gaoshou well and Baiyun Mountain. Is it possible to do a good job of Wong Lo Kat? If you have to use administrative means to solve market problems, and ultimately damage or Wang Laoji brand and pull Wang Laoji big JDB. But gphl in red green battle increased the chips, the price from 8 yuan in September last year to the beginning of this year rose more than 26 yuan. This kind of play is dangerous. Jianlibao is administrative intervention in the past, Wang Laoji must follow suit? I think the best way to solve the dispute is: the establishment of Wong Lo Kat Wanglaoji Limited by Share Ltd market dispute settlement with the market economy means, to fundamentally solve the problem, to the same. Marketing (Marketing) What is marketing? Marketing (Taiwan: Marketi