粤通卡创市记（Unitoll a city record）.doc

粤通卡创市记（Unitoll a city record） Primer On a desert island, people dont wear shoes at all. How can they let them buy shoes from us? How can I sell a comb to a monk? The above two seemingly paradoxical classic marketing topics, their common topic is when the market has no demand or obvious lack of demand, how products sell well, how can the enterprise survive? Seemingly exclusive business In fact, demand is insufficient We just took over when unitoll brand promotion project, first understand the information is not only superior: unitoll origin is authorized by the government of Guangdong Province, Guangdong joint electronic toll Limited by Share Ltd specializing in the province a card, to provide the special highway toll pass non cash payment service card for the majority of vehicle users; and advanced functions: Vehicle install it, free parking, free queue, cash free, free of change, 0.3 seconds fast through the toll station But through our preliminary market research, we draw the conclusion that the effective demand of the market is seriously insufficient! Because only in the special ETC channel, in order to truly realize the unitoll free parking toll station, due to huge investment cost and construction cycle length and other factors, the fact that the number in the highway toll station ETC dedicated channel is far from enough, directly affect the unitoll widely and related, with perfect service facilities; and most of the private car owners do not think much of her chance of driving on the highway, using artificial payment, even wait 1-2 minutes no matter, white 50 pieces (single card) or 350 dollars (electronic card) to do a few handy card is not worth But after the first two years of self publicity, who often take the highway, but thinking more fashion owners also basically for the unitoll card, the rest is obviously insufficient demand target, at this time, only the advertising of direct consumption has very little effect, how to do? To meet the demand of no use