网吧活动（Internet bar activities）.doc

网吧活动（Internet bar activities） Internet cafes Internet cafes in the short-term programme of activities is to increase sales, improve the behavior of the market share, if it is a creative highlights, but also has good performance and operational planning, both for the Internet reputation, or the brand reputation, will play a positive role in improving. First, Internet cafes activities planning case Internet cafes activities planning case is relative to the market planning case, strictly speaking, it belongs to the market planning case, they are interrelated, complementary. They are from the overall marketing idea and mode belongs to the Internet, only on the premise of making the market planning and planning is the integrity and continuity of the Internet behavior, but also the only way to be able to make a unified brand culture connotation of customer groups, and Internet cafes only follow the planning activities the overall market planning ideas, to be able to make Internet cafes to maintain a stable market sales. For the planning theory, there are many kinds of understanding and interpretation, from concept to understanding, planning, very shallow; from actual combat to understand, planning, very deep. Planning in Ci yuan in Book policy, planning, planning, strategy solution. In English, the approximate Strategy plus Pian (strategy, strategy) is called corporate art in Japan. It is called planning in Taiwan. It is called plan in america. So, what exactly is planning? When Zhu Geliang took the Three Kingdoms, he did the work, but Guan Yu, Zhang Fei and Zhao Yun were now sales managers and production managers. Something that is based on what has already existed or is bound to appear in accordance with the laws of motion of things, Rather than what people have created, planning only puts these ready-made things in some new combination or combination according to certain principles or rules, making them a new kind of thing. These new things are mainly manifested as cer