教你做一个封疆大吏 如何做药品区域销售经理（Teach you how to do a fengjiangdali drug sales manager）.doc

教你做一个封疆大吏 如何做药品区域销售经理（Teach you how to do a fengjiangdali drug sales manager） Abstract: regional marginal politics and historical evolution represent the status quo of regional economy. As far as the national market is concerned, the differences between the coastal areas and the mainland are huge, the gap between the central cities and the townships is obvious, and the market level of the medical market can be seen from the comprehensive level of economic development. At present, the pharmaceutical industrys output value accounted for 3% of the total industrial value. And the automotive and real estate and other pillar industries can not be analogy. The national drug market factors in the circulation of medicine bidding and purchasing policies, in complex, professional, etc. all medical institutions, pharmaceutical production, business services and other products chain has added more risk and difficulty in management. The diversification of a variety of sales patterns is one of the most typical characteristics of the pharmaceutical market. As a regional manager, many patterns of product sales must be managed. Without practical working experience and managing marketing strategy, it will be in a difficult position and market control is out of order. How do you classify products according to patterns? How to develop different models of sales strategy? How to manage sales staff and make reasonable performance appraisal target? How to deal with drug centralized bidding purchase? How to control and analyze product sales status? What is the growth rate of product regional market share? And so on, all of them have to be solved. The following analysis of the actual situation of a model regional market, in order to consider other regional markets can refer to the program. From the point of view of comprehensive market situation, there are many pharmaceutical enterprises in Shijiazhuang, Harbin, Tianjin, Beijing, Suzhou, Wuxi, Guangzhou, Chongqing, Shanghai and other places. S