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新院上量流程(New hospital volume process)
新院上量流程(New hospital volume process)
The forum for many people, my experience is not worth mentioning, but I also want to record and share together with the growth of the pharmaceutical sales of all sorts of joys and sorrows.
In early 09, through the 4 interview, joined a sales policy flexible foreign company, responsible for 2 cities target hospital purchase volume work. Before I was a medical representative, I was doing terminal sales. I didnt try to run a hospital, I didnt have the experience of developing a hospital, but I had a strong, confident and willing heart. Through half a years efforts, the regions sales have increased by more than 35%, and each customers relationship is good, the growth potential of the region is relatively large.
Here is my work for a few months:
1. be familiar with your market. Find out about your target hospital. Such as target department, target doctor, direct prescription quantity, outpatient volume, pharmacy staff, outpatient pharmacy staff, Dean and company relationship, product type and sales volume, product marketing strategy and so on. The information was collected within 1 months. And in this month, visit frequency is higher, etiquette to do enough, to integrity, not disorderly open conditions.
2. analyze your customer resources. In the first month of preliminary understanding, you should further identify your key customers, and in this month, the energy is on them. First, you can quickly deepen the focus of customers on your product and impression, and secondly, the next third months, sales will be increased, the boss and the company have a good account. Attention should also be paid to the pharmacy this month and the channels for purchasing goods. When there is no prescription increment, there is no medicine situation. Its better to start a large academic conference this month, and follow the interview for better results.
3. refine your work. After two months of thoroughly, believe you should know all the doctors temperament
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