明确顾客需求和价值 - 客户服务培训（Identify customer needs and values - customer service training）.docVIP

明确顾客需求和价值 - 客户服务培训（Identify customer needs and values - customer service training） Clear customer value, innovation and upgrading may be targeted. Companies should constantly seek upward demand for consultancy values. If the demand for upward stagnation, the industry as a whole will be weak innovation, product convergence. At this point, the customers most caring factor becomes the price. The two values that satisfy customers value are up and down. Upward value is time saving, big order selling, higher efficiency, fresh taste, happy process, safer and more reliable, etc.. A downward value is a lower price. Downward value is always downward, no minimum, only lower, until the enterprise unprofitable, or bankruptcy, or reduce the quality. Countless enterprises can not get rid of the root cause of the price war quagmire. Only by meeting price competition on the basis of value needs, can it really be lethal. As far as the food and beverage industry is concerned, there are three main layers of customer value. Product attributes value, that is safe and delicious. Food and clothing have been resolved, taste is the most important, the success of the market products are not delicious. One hundred years Nestle unchanged is drops of fragrant; instant noodles boss, Master Kang always adhere to is this flavor. Product attributes, like air, are extremely important and easily overlooked. Wugudaochang as the non fried shangfangbaojian, think nutrition and health, consumers will definitely love. Segmentation effect value refers to the unmet need of the target customers unmet need. Marketing team to meet customer value is different, naturally there is differentiation, so this value level is most likely to produce market segments and innovative categories. For example, the same drink, the fire demand to solve the achievements of Wang Laoji; thirst quenching and beauty achievements of Orangeate; occasionally need to overdraw, achievements red bull. It is more important to find problems