案例一娃哈哈的一步险棋（Case 1 Wahahas step risk chess）.docVIP

案例一娃哈哈的一步险棋（Case 1 Wahahas step risk chess） Case 1: Wahahas step risk chess In 1994, the Three Gorges on the Yangtze River began construction, but at the same time produced a difficult problem, that is, how millions of immigrants settled, this is the national attention and even the worlds attention. One day in August 1994, Wahaha Group Mister Zong Qinghou followed by a vice governor of Zhejiang Province, led by the Zhejiang provincial government and enterprises targeted aid delegations to the Three Gorges Reservoir Area -- has a history of 2000 years of Fuling city. In the three day study time, Zong daily busy to inspect the Fuling factory, investigate the traffic in Fuling, industrial production capacity. Three days later, Zong Qinghou put forward a plan: Wahaha agreed to merge three poor local enterprises in Fuling, invested 40 million yuan to form the Wahaha Fuling branch, a preliminary decision on the mineral water, fruit milk, canned food, wine and other four projects. In order to increase the perceptual knowledge of Hangzhou cadres to Fuling company, Zong returned to Hangzhou and organized a team of nearly 20 middle-level cadres to inspect Fuling. Fuling poor natural conditions, rugged road, wet air, production conditions, production is backward, and the local peoples ideas are very backward, still remain in the stage of planned economy, all these make the cadres to visit to hesitate. After returning to Hangzhou, most of the cadres are opposed to this project, to the poor place to carry a heavy burden, the risk is too big, cannot get wasted, also dragged down the development of the whole group. Opposition filled Zong Qinghous ears. Zong Qinghou knew that the cadres opposition was reasonable: the Ministry of transport in Fuling was smooth and the labor force was cheap, But the concept of employment, sense of discipline, do not adapt to the fast pace of enterprises, high efficiency; three poor plant decay, resume production costs. The bigger problem is that Hang