活动策划5（Event planner 5）.docVIP

活动策划5（Event planner 5） Flower management new model planning case [date: 2006-06-09] source: Beijing Dragon Star Advertising Co., Ltd. [font: large, medium, small] Preface Dalian Dashang group is a trans regional multi format large business enterprises, with zero group enterprises, engaged in international trade, technology development, production and processing, storage and transportation, real estate, catering, hotel, Dalian is the first listed company. Department stores ranked first in the country. 2002 total sales and market capitalization, total assets exceeded 10 billion yuan. In November 25, 2002, a large business group and commercial building in Mudanjiang, the establishment of the Mudanjiang New Mart shopping plaza, belonging to the group headquarters. The group for the New Mart injected 51 million yuan for expansion and renovation. In the scale, quality, quality, function, format, facilities, equipment and other aspects, Mudanjiang City reached the first-class level, the total operating area of 60 thousand square meters, is a collection of shopping, dining and entertainment mixed, multi-function large shopping plaza. In order to expand the business scope of the big business group again and develop the new flower industry promotion plan, this plan is specially carried out. The planning for New Mart shopping plaza in Mudanjiang city flowers supermarket to create a unique image, and a new way to market. The text structure of this plan is as follows: Market analysis - Analysis of existing markets and potential markets, consumer and consumer trends, etc.. Product analysis - own characteristics / competitors characteristics Enterprise marketing strategy -- enterprise target and market strategy Enterprise advertising planning - advertising objectives / advertising objects and city / advertising planning theme / advertising creative design Advertising media strategy -- public relations strategy Catalog Market analysis (1) market development and present situation of