浅谈创新新闻宣传方法初探（Preliminary discussion on innovative methods of news propaganda）.docVIP

浅谈创新新闻宣传方法初探（Preliminary discussion on innovative methods of news propaganda） In the face of new opportunities and new challenges brought by the economic globalization and the information network, news and propaganda work must follow the pace of development of the times, adhere to Marxs concept of news, using the law of information dissemination, and actively explore new methods to adapt to the new situation, firmly grasp the correct guidance of public opinion, sing the main theme, take the initiative to create. A good public opinion environment for economic and social development, to provide a strong spiritual impetus. In recent years, combining with the practice of local journalism and propaganda, I have made some preliminary thoughts and explorations on the eight methods of correctly grasping the orientation of public opinion. First, dig into the grass roots to realize Three Closeness. (1) dig into the front line and dig up news. Paper come Zhongjue shallow, and must know this to practice. The principle of three close to the press requires that journalists should not close their doors to think of ideas, to sink into the masses, to sink into the news sources and to dig up news facts. At the same time, we should pay attention to the excavation of news resources and all the information contained in the material, so that the chain of information has been effectively extended. Through the deep processing of the large, rich material, through analysis, logic, refining, efforts to tap the news behind the news, revealing the connotation and essence of things. (two) aim at hot spot and catch news. The hot spots in social life are mostly related to the vital interests of the masses, and are the focus of the public. The duty of news propaganda is to excavate the information that the masses care about and have news value. This requires that we must study the relevance of news facts and the masses, keen to capture the high degree of concern of the masses. In practice, we asked