渠道管理,地市级代理商生存和发展的基石（Channel management, foundation for the survival and development of prefecture level agents）.docVIP

渠道管理,地市级代理商生存和发展的基石（Channel management, foundation for the survival and development of prefecture level agents） With the development of society and the intensification of competition, Chinas market environment is undergoing tremendous changes. As an important force in domestic field -- the agent group, they are also facing a growing crisis and pressure, and this one, the greatest impact on them, than for the market and business investment return statements lament inversion problem. Many agents, lamented the regional market terminal has undergone tremendous changes in the business process, the increasingly fierce competition in the market, increasing the threshold, the last sitting at home a good day to do business has gone for ever; the market is more and more difficult to expand, payment more and more difficult to recycle, all fees into the store, promotional fees, annual sponsorship fee is all kinds of operating costs, emerge in an endless stream, tended to rise year by year, in increasing, but the immediate profit is getting worse. Preface In the blink of an eye, approaching the regional market agents once a year of self check the end of success and failure, gain and loss off, regardless of the scale of operation agents around the size of the points, it is really a few happy tears. Some step by step, earn pots full of bowls, laughter, beaming, while others are dejected, a year hard down. Why is the same as agents, the difference will be so great? Why is the same regional market, the same brand agents, some year by year progress, while others are difficult to operate, business shrinking, miserable? Referring to the existence and development of local agents, the author remembers that an authoritative market research institution in China recently published such a survey for the domestic cosmetics market: The overall operating environment of the regional market is 2.5 times more complex than it was 10 years ago; Competition in the regional market is 3.3 times higher