渠道促销之台阶返利实操指引（Guidelines on step rebate for channel promotion）.docVIP

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渠道促销之台阶返利实操指引（Guidelines on step rebate for channel promotion）.doc

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渠道促销之台阶返利实操指引（Guidelines on step rebate for channel promotion）

渠道促销之台阶返利实操指引（Guidelines on step rebate for channel promotion） Channel promotion is the promotion of manufacturers for distributors. Among all kinds of channel promotions, step rebate is one of the most frequent and frequent forms. Because the step rebate is too common, as if everyone will apply. But in fact, not everyone can make good use of it. This is like cooking, Chinese cabbage will be fried, because he is too ordinary, too common. But the most common things are often the hardest. Stir fry Chinese cabbage, want to bring forth the new, want to taste a higher level, too difficult. Commonly known as how much money to send, how many goods step back, and want to deal with, want to Huyou, really easy. But if you want to do it, it really takes a lot of effort. Below, the author according to personal experience and experience, talk about step rebate operation. 1. explain: in order to achieve the sales target, encourage dealers to purchase goods, for the dealers in the regional market to take the amount of reward with the amount of increase and accelerated increase incentive form. Generally, the higher the total amount of delivery, the higher the rate of return. Step rebate promotions generally can be used alone, can also be used in conjunction with other forms of promotion, can also channel terminal linkage. 2. steps rebate general mode of operation: 1) time choice: (step rebate promotion time choice, no fixed time points, the following is only a common time) #61551 - - New Years Day - Spring Festival: regardless of channels or terminals, in general this is the peak season of sales, such as home appliances, building materials, clothing and so on. Market is busy season, the channel is bound to mass purchase. The other end is also under the manufacturers sprint, behoove of channel promotion. #61551. - may day, Mid Autumn Festival, National Day: market sales season, to promote the purchase of channels #61551 - Saturday, Sunday #61551 - opening and testing #61551 - annive