涂料营销2009风暴再现风暴（Paint Marketing 2009 Storm reappearance storm）.docVIP

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涂料营销2009风暴再现风暴（Paint Marketing 2009 Storm reappearance storm）.doc

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涂料营销2009风暴再现风暴（Paint Marketing 2009 Storm reappearance storm）

涂料营销2009风暴再现风暴（Paint Marketing 2009 Storm reappearance storm） The far-reaching impact of the global recession on the chemical industry was apparent in the first quarter of 2009. To attack the dilemma of weak market demand and raw material prices, many chemical giant reports first quarter results are relatively bleak, AKZO NOBEL, BASF, DuPont, Serra nice, DSM industry giants such as sales year-on-year fell sharply, or even a loss situation. Deng Chaoming believes that the result is that these international giants will paint hand busy repairing the European market, East Gu force will inevitably be affected, more difficult to organize as offensive; on the other hand, because the decline in profits or even losses, can take out to throw China market funds will be relatively limited. The influence of Oriental market continues to expand. Even if the loss of small enterprises, as Europe and the United States market as the strategic focus of the enterprise considerations, but also will take advantage of competitors during the very period of damage, to take extraordinary policy for the old rival site. The national paint brand to Chinese market, perhaps one can use the machine, and the use of the road, not only to control the whole industry situation, judgment and strategy, the direction of attack foreign brand experience; but also by this round of global paint giant decline, the major foreign brands East Gu weak machine and have the strength and vision, the national paint brand ambition of the whole army to attack. As a result, we will be in the entire marketing market, warm feelings and witnessed a round of paint storm roll. Reshuffle and rising storm: global coatings giant down the rise of national paint brand At present, Including Dulux, Nippon, Australia card, Xuanwei, ICI, Naert Faye Curt, AKZO NOBEL and PPG and other international giants are still in China coatings market vigorously work, but the companys overall revenue situation will affect the investment China area.