复件 百果园基于竞争战略的供应链管理的研究.docVIP

西南交通大学硕士研究生学位论文 m 20 M 西南交通大学 硕士学位论文 百果园基于竞争战略的供应链管理的研究 姓名：李琴 申请学位级别：硕士 专业：工商管理 导教师：李军Abstract Food is of the utmost importance to everyone. With the changing of consumption demand and concept, fruit has become necessity to people. As a rising industry, it first appeared in Shenzhen, one of chinas special economies Zone in 2001 and then spread to and prospered in other parts of China. How to survive the current intense competition in domestic fruit retail industry? As fruit needs to be kept fresh, consumers have a high demand on its freshness. But there are some serious problems for