记雀巢ceo包必达（Remember Nestle letmathe CEO）.doc

记雀巢ceo包必达（Remember Nestle letmathe CEO） Remember Nestle letmathe CEO Your present position: Yunnan library, electronic clipping, intellectual property, electronic clipping text Remember Nestle letmathe [CEO]: small fonts Remember Nestle letmathe CEO Author: 5124 electronic clippings source: China intellectual property news press number: 306 update time: 2006-8-22 In 2005, China, the worlds largest food company Nestle, grew at second on its territory and suffered a major crisis of confidence. In May, the iodine content of childrens food quality inspection report Nestle growth of gold + milk released in Zhejiang province Industrial and Commercial Bureau exceeded the national standard, the two consecutive month, Yunnan, Shanghai and Beijing respectively after iodine exceed the standard event. In November, the recall of tainted dairy products in Italy again hit Chinas image. Last years public relations crisis was directly reflected in Nestles Greater China revenue, which shrank from 13% to 7.5% in 2005. However, CEO Nestle letmathe was not depressed. He said publicly that through the launch of new products, there is reason to expect Nestles rebound in the Chinese market. Letmathe why not? The answer comes from Nestles earnings: In the first half of 2005, global sales of 43 billion 500 million Swiss francs, up 2.4% over the same period in 2004, net profit growth of 32.4%, an organic growth rate of 5.2%. The answer comes from Nestles new image in the minds of global investors. In 2005, Nestles share price on the Zurich stock exchange rose 18%, raising its market value to $109 billion. In 2004, Nestle shares fell 3.7%, while the previous 5 years, the stock price did not increase in real terms. Breach of contract In 1997, Mr Brabecks predecessor Helmut Muche nearing retirement, one day he suddenly asked: what do you really want to do? When he was vice president of the Nestle letmathe replied: your seat. A few months later, Muxie letmathe announced as his successor. Under th