论营销的三重境界（On the three realms of marketing）.doc

论营销的三重境界（On the three realms of marketing） Introduction: the great cause of ancient and modern, University, who will go through three kinds of realm: last night, the west wind withered trees.. Alone on the high tower, looking at the end of the road. This is also the first scene. My end is no regrets, pining away to. These second territories are also. He found the degreeses, suddenly look back, that person but in the lights dim. These third territories are also. This is the human words a quote by Wang Guowei, Liu Yong, Xin Qiji, Yan Shu three words which depicts the difficult course of writing. From the shape to God, and later, his words are extended to the big cause and the university. In the eyes of many people, marketing is selling, selling is selling, and selling products is the absolute truth. Although not very accurate, but it also illustrates the nature of marketing. No matter how much of this cushion is made, the basic purpose of the transaction is still to be reached. All along, people understand and focus on marketing is controversial, some say the great marketing, and even can be said is that it promotes the progress of the society, the name of successful and famous business enterprise CEO and business school, is a string of Pro Liangs name. Some people have a contemptuous disregard business, no business is not evil, they think, should not earn profit, why not products with naked price? There are people in marketing qiaosheruhuang, artificial raise the price of the product. In fact, the understanding of marketing is not so simple, this is an economic law, is the spontaneous behavior of the market rules. Richard steel believes that marketing is a system engineering, is a decisive factor for the survival and development of enterprises, we now understand the marketing is the profit of the enterprise core, including the selection of product planning, product pricing, channels, Xuan pin positioning, planning scheme and personnel training performance assessment