论现代标志设计中传统吉祥图形元素的融入（On the integration of traditional auspicious graphic elements in modern logo design）.docVIP

论现代标志设计中传统吉祥图形元素的融入（On the integration of traditional auspicious graphic elements in modern logo design） On the integration of traditional auspicious graphic elements in modern logo design.Txt Abstract: Chinese traditional auspicious graphics are the crystallization of human wisdom and an important part of Chinese traditional culture. To inherit and carry forward it and to integrate its spiritual elements into modern logo design will surely make it more cultural and social, and embody its traditional cultural spirit. This article begins with the emergence of the traditional auspicious graphics, expounds the causes and significance of the traditional auspicious graphics, as well as the methods and applications of auspicious graphics in modern logo design. Key words: traditional; auspicious graphics; logo design I. Preface Chinese traditional graphic art has a long history and has been developed for thousands of years. They are in their own development and evolution, both One principle runs through it all. context, and colorful appearance, they are a diverse and unified style, showing the national tradition and national spirit, profound and unique charm, traditional auspicious graphics is a part of the treasure in the most beautiful, the most gorgeous. Chinese traditional auspicious graphics are ancient peoples desire for a happy life, specially created for the creation of auspicious decorative arts, shape design. It is not an accidental phenomenon is the Chinese folk art, and folk art and folk culture for thousands of years is the result of precipitation, the majority of working people collective wisdom and creativity, is an important part of Chinese traditional culture, is a complete art form of national history, in all the Chinese ethnic groups broad and rich and colorful folk art, has become a source of ideology and culture of the Chinese nation heritage. It embodies the essence of the wisdom of the Chinese nation for thousands of years, and also embodies the uniq