跨行资本控股白酒品牌有效营销策略(Cross border capital holding, liquor brand, effective marketing strategy).docVIP
- 1、本文档共16页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
跨行资本控股白酒品牌有效营销策略(Cross border capital holding, liquor brand, effective marketing strategy)
跨行资本控股白酒品牌有效营销策略(Cross border capital holding, liquor brand, effective marketing strategy)
Cross border capital holding, liquor brand, effective marketing strategy
(2003-06-16)
Author: Zheng Xintao
For Chinese the largest traditional industries, liquor industry, in the fierce competition in the market capacity since 1997 continued to shrink for absolute oversupply, more than 60% large and medium-sized enterprises have become extremely liquor old and weak, in the capital, human resources and marketing thinking in the puzzle of life into the new force for it becomes so urgent than ever before. So what is the capital holding combination in 2002 the liquor brand has been so magnificent and sudden, such as ICA, forgood, Hunan drunkard, Baofeng wine, Song River grain, wine house etc.. At the same time, Wine House forgood and holding Baofeng wine Jianlibao in CCTV television advertising violent movement, the liquor industry in CCTV nearly four years of silence on the lake and set off a wave of prosperity seems to sign. At the beginning of 2003, came the news of Guizhou Dongjiu was proven magic medicine, Confucius home wine Hongkong Wanji holding. In just one year, Chinese liquor industry has been more than 40% brands two tour interbank capital holdings, and still continue to develop to the direction of the trend of holding capital oriented, a new round of liquor marketing war has opened up. On the consumption characteristics of liquor market intensive, has been cross bank capital holdings liquor brand operation a year should be a breakthrough, but how were the performance? You know, no matter what the purpose of the controlling shareholder, the ultimate goal is the pursuit of effective marketing, capital can inject power into the enterprise, but it does not necessarily bring about effective development and creation. Because of the particularity of the marketing of liquor destined with other industry operation model of liquor market is sometimes not feasible, cosmetic patte
您可能关注的文档
- 贮藏与加工(Storage and processing).doc
- 购办公用品的进项税可以抵扣(The income tax for purchasing office supplies can be deducted).doc
- 豆浆机五谷米糊食谱(Soybean milk machine, rice paste recipe).doc
- 购车注意事项 和 提车注意事项(Pay attention to the car and mention the car).doc
- 贯彻《中华人民共和国国家通用语言文字法》(Implementing the law of the People's Republic of China on common spoken and written languages).doc
- 贰型糖尿病、糖耐量低减及糖尿病患者亲属胰岛β细胞功能变化的研究(Changes of islet beta cell function in relatives of type 2 diabetes mellitus, impaired glucose tolerance and diabetes mellitus).doc
- 贰型糖尿病患者脂代谢紊乱及其与血糖控制的关系(Lipid metabolism disorder and its relationship with glycemic control in patients with type 2 diabetes mellitus).doc
- 贰型糖尿病患者载脂蛋白j水平的研究(Apolipoprotein J levels in patients with type 2 diabetes mellitus).doc
- 贴学(Post school).doc
- 贴片电容分类(SMD capacitor classification).doc
- 数据仓库:Redshift:Redshift与BI工具集成.docx
- 数据仓库:Redshift:数据仓库原理与设计.docx
- 数据仓库:Snowflake:数据仓库成本控制与Snowflake定价策略.docx
- 大数据基础:大数据概述:大数据处理框架MapReduce.docx
- 实时计算:GoogleDataflow服务架构解析.docx
- 分布式存储系统:HDFS与MapReduce集成教程.docx
- 实时计算:Azure Stream Analytics:数据流窗口与聚合操作.docx
- 实时计算:Kafka Streams:Kafka Streams架构与原理.docx
- 实时计算:Kafka Streams:Kafka Streams连接器开发与使用.docx
- 数据仓库:BigQuery:BigQuery数据分区与索引优化.docx
文档评论(0)