运营竞争vs战略竞争中国酒业两种竞争定位（Operational competition, vs strategic competition two competitive positioning of Chinas wine industry）.doc

运营竞争vs战略竞争中国酒业两种竞争定位（Operational competition, vs strategic competition two competitive positioning of Chinas wine industry） There are two kinds of competition in Chinas wine industry, one is operation competition and the other is strategic competition positioning. The former is mainly through the process, and link management in business on the take optimization practice, makes the enterprise higher operational efficiency, better operational efficiency, such as the dollar, high packaging cost low price promotion strategy. Then a major innovation in the target market based on the definition of strategic positioning on consumer demand level, it reflects the difference of enterprise value proposition and the operation of resource matching, such as a kind of good wine positioning only domestic meat wine, puts forward the concept of the first Chinese meat brewing wine, and rely on technology special products to cater to consumers health drink and happy drinking needs, suitable for the development of consumer psychology will be a kind of good wine products, product positioning in the a good drink nutrition health drinks , with advantages of brand culture and enterprise resources, to achieve rapid growth. I. competitive positioning of wine industry operations Chinese wine industry in enterprise marketing From EMKT. Com. Cn management, process planning, organizational structure and operation have great room for improvement, often there will be some key operational links, restricting the further development of enterprises. In this case, the enterprise can be innovative through the operation of competition, through a tool, model, or an idea, can be a good solution to the enterprises operational problems, so that the benefits can be increased multiple. At this point, we can see the early disk drive mode for Anhui wine wine industry and even the whole countrys contribution. Due to the improvement of the operating efficiency of the approach is general and readily available, the o