透析百度竞价利与弊（Analyzing the advantages and disadvantages of Baidu bidding）.docVIP

透析百度竞价利与弊（Analyzing the advantages and disadvantages of Baidu bidding） Analyzing the advantages and disadvantages of Baidu bidding More and more enterprises choose to use the Baidu bid for promotion, bid by Baidu can be a very good business, but we are enjoying the benefits of Baidu promotion, but also for the invalid clicks or even malicious clicks and headache. The malicious click is a product of PPC advertising, if an enterprise does not use the website for promotion, enterprise is willing to own website is often accessed, regardless of who is the visitor flow is harmless, but once in the form of pay per click advertising auction, the mood will be more complex, will worry about their promotion expenses the flowers in the non target customer visits. In the beginning, the pay per click advertising form is mainly to solve the small and medium-sized enterprises cannot afford to pay high advertising costs, the initial stage and not too many malicious clicks, but with the competition and follow, and many enterprises have joined the ranks of bidding, and can be ranked in the forefront of the company is limited to a few home, companies want to put the opponent in advertising spending, so that their website can be in good advertising position, so that the malicious click phenomenon began intensified. To prevent malicious clicks, we first have to analyze who will visit our website via Baidu bidding The first visitors: customers, this is the most popular, they need a product or business cooperation will use search engines to click to visit the corporate website, even the phone, email, some enterprises will eventually become long-term customers, the customer once the business contact will no longer use keyword bidding enter the enterprise website, they will stay on the site according to the name card direct access, this is the most love. Second visitors: knowledge, this kind of visitors through PPC page to access the corporate website, usually temporary will not become a bus