透析美特斯·邦威品牌高端之旅（Dialysis Metersbonwe brand high-end Tour）.docVIP

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透析美特斯·邦威品牌高端之旅（Dialysis Metersbonwe brand high-end Tour）.doc

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透析美特斯·邦威品牌高端之旅（Dialysis Metersbonwe brand high-end Tour）

透析美特斯·邦威品牌高端之旅（Dialysis Metersbonwe brand high-end Tour） If the success of Smith Barney IPO sprint, in small and medium enterprise board listed as the milepost words, we think, Smith Barney listed prehistory of nuclear powers success is asset light strategy under the virtual management mode: the product production related (originally invested heavily in new factories, advanced production line equipment) heavy asset business outsourcing for various types of processing enterprises, product sales to the country to join the distribution chain business channel, join and direct combination, their main focus resources and energy for the design and development of products and brand marketing. This business model of international long extension, Nike is to make full use of this strategy, leadership occupied the market of professional sports, but objectively speaking, America does not copy the successful experience of others, but with a sense of innovation and deep hole on the industry and market opportunities to observe, keen grasp, in the local clothing circles especially leisure clothing industry first step by step came with the. When the garment industry with self evolution, the overall assets into the light of the times, although Semir, Kobron and other followers continue, however, Smith Barney as a local asset light strategy under the virtual operating mode of the explorer, practitioners and beneficiaries, the industry benchmark dominance has been almost unshakable. For example, according to the groups results, Smith Barney 2007 sales revenue of 3 billion 157 million yuan, total profit of 433 million yuan, gross margin reached 38.84%, higher than the average level of the clothing industry listed companies in 34.39%; correspondingly, the market share of 0.95% in the first 20 major domestic leisure clothing enterprises. According to this logic, Smith Barney in the prehistoric period has been in the era of market brand, channel coverage, sales profit, market share and indu