金六福的新品牌运动（Jinliufus new brand campaign）.docVIP

金六福的新品牌运动（Jinliufus new brand campaign） From crescent to full moon is a beautiful process. Jinliufus Fu brand new culture movement, are connected by a series of moving nodes. Hunan Lee Changsha, the Spring Festival was infected by Jinliufu special purchases for the Spring Festival, Spring Festival home - wine slogan and wine display around the exhibit strong New Year festive atmosphere, good fortune, so he bought wine. In May this year, Mr. Lees son in the entrance exam before the simulation exam, in the grade won the first, Mr. Li happy to drink two cups. Appollo in the supermarket, he did not hesitate to buy Jinliufu VIP special wine, because wine seemed to see Mr. Lis mind, in the next Duitou everywhere I have good wine, the atmosphere, as if in Mr. Lee a pregnant thing enjoying happiness. Just a few days ago, the eldest brother who worked in Beijing came back to call, the Mid Autumn Festival plans to go back home, see parents, reunion. Although the mid autumn day, some time, Mr. Lee Appollo in the supermarket and did not intend to buy wine so early, but was beside the shelf on the poster Mid Autumn Festival reunion, wine and moved by the next month, the Mid Autumn Moon bend change scene home, bike more than a box of Jinliufu liquor. In the past 10 months, there are tens of thousands of people like Mr. Li have been touched by this series of Jinliufu ads, which bought tens of thousands of bottles of wine. Lee did not know, he bought the wine behind the driver, actually hiding a new brand Jinliufu, the brand of sports in the inheritance and innovation of Jinliufu liquor brand operation concept. Creating new career opportunities for brand growth If the brand is regarded as a living thing, then the construction and management of the brand becomes relatively easy. What life means growth, growth means the things from small to large, from weak to strong, the things in the process of growth will exude vigor to the surrounding environment, and to distributed vitality, he