IRM投资者关系管理.pptVIP

Investors’ Relationship Management Players Capital markets and theirs players Stock price Competitive position public’s perception Company Message Buy-side Sell-side Media Government Regulations Customs Suppliers The Financial Communications Filter Capital markets and theirs players Capital markets and theirs players Sell-Side: who are they and what they do company investors Sell-side link Research Recommendation research analysts investment bankerstraders, sales traders, institutional salespeople brokers Research is still a very important source for unbiased views on any company. The media, trades, employees, and competitors all read it. Research still has an effect on visibility, liquidity, share price and valuation. Research affects the overall cost of capital, which can fuel a company’s expansion. Buy? Sell? or Hold? Sell-Side: IR relationship with sell-side Knowing How to Position a Company for Research Coverage is one of the most important fundamentals of IR. Stock pool Pick up Buy-side How to get on an analyst’s radar? IR can make analysts smart by delivering timely and incrementally valuable information about the company or the industry . Sell-side Research wind research: 好公司的研究报告数VS一般公司的研究报告数（关注度比较） Buy-Side: who are they and what they do Stock Price Appreciation Target Individual investors Institutional investors Value investors Growth investors Income investors Other investors Objectives Category unrecognized potential and trading at a discount consistent, above-average increases dividends short-sellers , momentum or tape players Buy-Side: IR relationship with buy-side How to get on an portfolio managers’ radar? An investor who understands the long-term investment thesis is a Valuable Partner It is not only possible, but very productive, to match specific investors with specific companies for long-term partnerships IR identify, establish, and maintain strong relationships with investors Stock pool Pick up Buy-side Sell-sid