新品上市的铁定策略——gsp（An ironclad strategy for new listing gsp）.docVIP

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新品上市的铁定策略——gsp（An ironclad strategy for new listing gsp）.doc

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新品上市的铁定策略——gsp（An ironclad strategy for new listing gsp）

新品上市的铁定策略——gsp（An ironclad strategy for new listing gsp） Chinese currently has 4488 non prescription drugs, more than 5000 prescriptions, the annual new continues casting process, but not every new listing will succeed, many enterprises production approval several hundred, real production and operation of products is poor! In order to obtain new listing market, grab market share, according to many years of practical experience, summed up the new listing of the GSP rules, namely Goods value (Strength transmission, commodity value law) (Place, Promotion propagation advantage) (channel promotion law). First, Goods value commodity value law, pharmaceutical as a special commodity, enterprises in order to profit from, we must consider two issues, that is, the product contains the interests of consumers, value and channel interest value. Consumer value: For every new research and development of pharmaceutical enterprises should ask themselves, first of all, the upcoming new interests which can bring value to consumers, whether this value can replace the existing drugs, whether this value can stimulate consumer impulse, the interests of consumers can conveniently obtain the value, therefore, each new hidden the value of the interests of consumers become the product is the most basic elements of success. For example, the same is a Chinese medicine detoxification effect, new products in the same circumstances than the existing similar products have taken the interests of consumers less, high security value, such products from the interests of consumers value for listed success as a basic guarantee. For example, the same medicine for relieving swelling and pain traumatic oil, compared with the existing products with new active ingredients, the unit more Xiaozhongzhitong faster consumer interest, such products also have listed the elements of success. Of course, the pharmaceutical market has some new value in the interests of consumers are not what special place, brand communic