有效的营销培训从理念宣导到动作分解（Effective marketing training from the concept of advocacy to action）.docVIP

有效的营销培训从理念宣导到动作分解（Effective marketing training from the concept of advocacy to action） Choose dealers is not the bigger the better, choose dealers to consider comprehensively. Not only to inspect his strength, but also to see whether he has a strong willingness to cooperate, goodwill, word of mouth, terminal network, marketing awareness and other comprehensive indicators. , If this is the end, employees only accept the theory of general education, look very interesting, but most still do not know how to find a strength, marketing awareness, willingness to cooperate and management capacity of the dealers come back. Therefore, the next step is to extend the theoretical education to the actual situation, and to implement the action decomposition: 1, tell the indicators on behalf of the relevant industry dealers strength, marketing awareness, terminal network, reputation should investigate how in practical work, each index can be split into multiple small targets, through those actions -- ask what, who visited the area, observe what phenomenon, collect data, how to ask what how to visit......... We can implement the evaluation of the above indicators one by one. 2, know not equal to line, peoples thinking has inertia, business representatives remember a belly of ideas, actions, standards, the market is still easy to follow the habits of the past to find a big family back. So we have to build a customer evaluation model and let the industry substitute this model as a tool to evaluate and evaluate the selected customers. To guide the generation of ideas and attention, involuntarily to the previously mentioned standards and actions to develop. How to establish the evaluation model, the main content, the use of methods, precautions and so on, we must gradually implement the action. 3, the industry now understand the dealer selection of ideas, standards, actions, assessment tools, will certainly be able to find the distributor of science? Not necessarily, a stranger to the m