浅议传统零售业与网上零售业（Discussion on traditional retail trade and online retail trade）.docVIP

浅议传统零售业与网上零售业（Discussion on traditional retail trade and online retail trade） With the development of e-commerce, online retailing, as one of the components of e-commerce, has developed rapidly. The appearance of online retail makes people enjoy the convenience of buying goods at home, and also brings new means of profit for merchants. What is the relationship between online retailing and traditional retailing? Whether it can replace the traditional retail industry to become a new format? The discussion of these issues has important practical significance for us to better understand the online retail industry. I. the status quo of the traditional retail industry The development of the traditional retail industry has undergone nearly a hundred years, and the format is also very rich. There are professional stores, department stores, supermarkets, convenience stores, warehouse stores and so on. The emergence of each format has its inevitability, at the same time, it also brings a certain impact on the original format. The current problem in the traditional retail industry is that competition is fierce, retail stores are inflated and retail profits decline. Changes in consumer demographics and consumer behavior have also brought impacts on the traditional retail sector. Specific performance in: Peoples concept of time and enhancement of social aging trend, makes a lot of people do not want to use the traditional way of shopping shopping; consumer behavior under the influence of brand in the lower, pay more attention to the quality and price of products, consumer behavior tends to be rational. As a result of these factors, the traditional retail industry is facing great challenges today. Two. Current status of online retailing By the end of 2001, the number of online retail websites in China was more than 1100. Although the vast majority of Chinese online store has received orders online, and provide online payment services, but most users are using online ordering, off