狡兔三窟 创新茶业复合盈利模式（Jiaotusanku tea composite profit model innovation）.docVIP

狡兔三窟 创新茶业复合盈利模式（Jiaotusanku tea composite profit model innovation） - in Taihe tea brand consumer business model planning notes In the tea industry is always in the understanding of Taihe Zhao a very accidental opportunity, I still help Snow Wolf Lake enterprise intangible asset monetization hailun capital operation plan, a friend invited me to tea tea sit, I suddenly sat down with a low-key more than 40 year old middle-aged male tea culture exposition attracted this is in the tea industry, Taihe Zhao, had no contact with the tea project planning, the initial contact with the General Zhao, in the transformation China tea market, and in the brand development direction of tea brand is facing the confusion, possibly as a marketing person by nature, suddenly have a great interest in the project. Subsequently received Taihe Zhao Zhao total two other planners planning report, a content on marketing, and one is about the expansion of the market and industry. I think at that time according to the stage of brand in Taihe and domestic tea market situation, the key is to plan in time and the future direction in the survival and development of the brand, and with the support of the unique profit model, this is the key to marketing only in brand planning and matched with the unique profit model of marketing promotion. Otherwise, blind start will inevitably lead to waste of limited resources. This point, whether Taihe company, trader, or later marketing planning service people should be concerned about and pay attention to. But at the time I experience on brand planning for a certain period of time working on tea trader, the brand marketing contact is not much, a few in the company and Taihe Zhao contact of Taihe home brand of the stage and Zhao the future of the enterprise operation thoughts have a certain grasp, do roughly based on the investigation of some domestic tea enterprises and its operation mode, tea consumption, and in about tea brand camp planning ideas gradually clea