终端净水营销,呼唤理性的声音（Terminal water marketing, calling rational voice）.docVIP

终端净水营销,呼唤理性的声音（Terminal water marketing, calling rational voice） When consumers do not know the truth, and waste rate was dominated by public opinion, the mainstream terminal water purification enterprises how to play? Terminal water marketing, calling rational voice Shanghai Zhuo Yue Marketing Advisory Communication Agency chief consultant Pang Yahui, Fang Longsheng In the past few days, many media, such as speed transit network and Beijing News, have continuously reported the issue of waste water rate of pure water machines, which have been widely reproduced by the Internet, while some so-called experts have also talked about some of the problems. Even the network media in the industry is not judging, and reproduced blindly. For a time, the entire terminal water purification industry, dark clouds! Reported wastewater rate during continuous topic in the network and the media, Shanghai Zhuo Yue marketing consulting communications agency (7) chief consultant Pang Yahui, coincided with the drinking water era eismowe editor and general manager Wang Yang talking about things together, which also improvised talk about water machine wastewater topic, consistent view is the core question of water is not the pure water machine, the media should not be around the wastewater rate of the health and safety of consumers drinking water is the key. At the same time further pointed out that the resulting public opinion sided phenomenon, shows the crisis of terminal water purification industry public relations consciousness, initiative communication ability with the media, at the same time the brand among enterprises Baotuan consciousness and collective consciousness of public relations more impossible. Here, Zhuo Yue consulting would like to waste water rate incident itself, as well as the terminal water purification industry marketing environment and other topics to explore: after all, how consumers choose products? Should consumers be healthy or waste? What is the so-called waste