经济萧条下的厂商竞技策略（Firms competitive strategy under economic depression）.docVIP

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经济萧条下的厂商竞技策略（Firms competitive strategy under economic depression）.doc

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经济萧条下的厂商竞技策略（Firms competitive strategy under economic depression）

经济萧条下的厂商竞技策略（Firms competitive strategy under economic depression） What measures do manufacturers and businessmen take to respond positively to the economic downturn? On a Saturday in mid December 2008, the writer and his friend decided to go to some shopping malls and look at some of the companys competitive strategies during the depressed market. We first went to a large retail store, far away, saw the giant banners, banners flapping in the wind: Warm winter gifts to help you save money, this is the content of the banner. Yes, the economic downturn, unemployment, and wage discounts have led many consumers to believe that saving equals increasing income. It seems that the business will appeal to customers, saying everything for the customer. Really cheap, really save money, warm acceleration, save money, there is strength, this is similar to the content of couplets scroll, down from top to bottom, especially noticeable. Customer advance store in 9 oclock in the morning, spending 50 yuan, send a beautiful sapphire, and can draw, the winning rate of 100%, the third one, the purchase of more than two varieties, enjoy 35% off discount, which is outside the shop and DM content Yilabao propaganda, we a three people like Liu Momo into the Grand View Garden, feeling everywhere attractive slogan, look into the store to customers in a continuous line, it is difficult to imagine that this is economic depression. So, in the current situation, what kind of consumer is the customer, what manufacturers have adopted in the end, we decided to go to explore. Enter a building, the eye is the down jacket manufacturers sales counters, the author made some shop, namely, down jacket brand monopoly, found that there are a lot of customers yongcu, the hustle and bustle of large crowds crowd, does not look at the current economic depression scene. According to the identity of the customer into the store and found that most enterprises brand prices compared with last year, did not fall, but