经销商如何做品类管理（How do dealers manage category）.docVIP

经销商如何做品类管理（How do dealers manage category） As distributors, why do some people have so many customers, so many businesses, so much cash, you dont? Category management not only brings more sales, but also improves dealers capital turnover and profit margin. Now we speak because of the theory of category management is more, the bookstore inside all, here, I as far as possible from the marketing aspect more, from the actual operation to do some specific and feasible analysis, less about some concepts, provide some practical methods, popular language as far as possible, the content is category management to talk about FMCG dealers from the condiment industry, category management is the supplier and the retailer to do together, but the condiment dealer generally play a dual role, talking about here is focused on the role of retailers as dealers how to do category management, we hope to help. Dealers should do category management Many dealers and distributors of the employees are the unit product single product profit as discriminant own shop business focus, in fact this is not wrong, we also observed that the strength of the party dominate the meal material dealers actually do category management work in naturally or half unconsciously. Such as spices (soy sauce and vinegar), drinks, dry cargo, be arranged in different repositories; they are the main push, push for the product, for warehouse turnover, the turnover of funds to consider a lot, can quickly adapt to the new market environment, resulting in the regional city venue to obtain a competitive advantage. A fast turnover can use ten thousand yuan, one hundred thousand yuan to do business, the benefits of each dealer know. Thats why they have so many customers Why are there so many businesses? Why do you make more money than others? Why is there so much cash? Category management is not nuclear weapons, nor a modern language, but not the invisible the emperors new clothes, it is a can increase the dealer and offline c